by Amy Kleinschmit, Director of Compliance

On Monday we announced that RateMap is now available to all our members.  Have you tried RateMap yet?  In coordination with League InfoSight and RateWatch, we are proud to offer this hot new resource to assist in your competitive analysis strategies.  This unique mapping tool provides visibility to key interest rates for a selection of the most commonly offered deposit and loan rates across the country from RateWatch’s national database – the largest in the industry.  Utilize the tool now to increase your competitive advantage, improve decisions on what products to offer and how to price them, and advance your revenue and profit goals!  

We are excited to offer another in the suite of new benefits CUAD has added to help your credit union and add value to your membership.  Other new benefits include CU Policy Pro, CUAnalyzer, League InfoSight, Benefits of Membership Survey, and Semi-Annual Fee reports. If you have questions about any of these benefits please call Your Association. Please feel free to provide any feedback you may have on this innovative resource or any of the other new benefits.

Some of the benefits of RateMap include:

·         Compare your rates to those in your local area

·         Monitor interest rate movement

·         Identify opportunities to promote products as “best rate”

·         Analyze offerings locally, regionally, and even nationwide

·         Research New Market potential

·         Understand area saturation

·         Examine Bank branch market share

·         Advance revenue and profit goals

·         Reward employees or improve service based on consumer feedback

To help you get started here are some additional resources:

Rate Map User Guide

Rate Map Frequently Asked Questions

Click Here to start using RateMap today! You can also access RateMap through our home page at cuad.coop.

If you already have an InfoSight username and password, use the same information to access RateMap.  If you do not have an InfoSight username and password just select “request account” after which you will be able to access both products!!

Should you have any questions or concerns please do not hesitate to contact Amy Kleinschmit at akleinschmit@cuad.coop or 800.279.6328 ext 3964.