by Amy Kleinschmit, Director of Compliance

Where can you compare your rates to those of other financial institutions in your local area? Monitor interest rate movement? Identify opportunities to promote products as “best rate”? Analyze offerings locally, regionally and even nationwide?   Research new market potential?

A comprehensive tool that will allow you to increase your competitive advantage, improve decisions on what products to offer and how to price them, and advance your revenue and profit goals is COMING SOON.

Its flexibility will allow you to search by specific address, city and state or zip code and narrow your search results by filtering by institution type, product type and rate - and best of all - this is brought to you at no additional cost to affiliated credit unions!

What is it? Find out the morning after your Super Bowl nacho coma wears off on February 4, 2013. (Sorry no big budget commercial introduction – the frogs retired and the horses were already booked.)

Contact Amy Kleinschmit at akleinschmit@cuad.coop.